Adara Advisors is a niche financial service provider to global private equity and hedge fund managers, raising capital from wholesale clients (mainly superannuation funds and other institutional bodies) and high-net-worth individuals. Adara Advisors exists for the sole purpose of delivering financial services expertise at the highest levels to clients, with fees generated on transactions going to directly benefit people living in extreme poverty. Since inception to December 2016, the two Adara businesses, Adara Advisors and Adara Partners, have donated more than AU$10million to Adara Development. Adara Development is focused on improving health and education for women, children and communities living in poverty. They are experts in maternal, neonatal and child health; and remote community development and reach tens of thousands of people living in poverty each year. Adara wants to change the way people think about the role of business in the world and the power of business/non-profit partnerships. They want to be a model for the financial services sector to demonstrate that it is possible to use mastery for purpose to have an impact on the lives of people living in poverty.