James&Co sustainable outerwear brand resonates with women for whom eco-conscious style is the imperative. To wear classic styles in sustainable fabrics with quality tailoring while ensuring fashion choices are not harming animals or the environment. As fast fashion is the antithesis of sustainability, their styles are classic outerwear with high impact contemporary finishing details. James&Co started in 2012 as a Peta-approved Vegan brand retailing outerwear that was tailored in the leather alternative of polyurethane (PU). Whilst PU had the advantage of being cruelty-free, it unfortunately was/is made with chemicals. James&Co followed developments in technology to create leather alternatives that were eco-friendly and non-toxic to the environment. In 2018 the seized the opportunities of new eco-friendly fabrics and moved to tailoring in innovative non-chemical leather look and in Pinatex pineapple leaf leather as well as increasing the range to include organic canvas and denim. The operations are built on supplier transparency and diversity and public commitments to environmental and social responsibility. James&Co is proud of their B Corp Certification and they will work hard to improve current benchmarks and enhance their impact in the outerwear sector and the environment.