First Ray is a wholeheartedly organic, ethical and sustainable wholesaler and distributor in Australia, whose journey began in 2005 with founders Sandy Abram and Belinda Lawlor. Leaving the corporate world, the pair shared a true passion for helping to improve the health and wellbeing of others whilst creating a positive social and environmental impact in their local and global community. Partnering with leading global brands and retailers across Australia, First Ray's mission is to be a voice for the planet and to make it easier for people to buy responsibly, and in a way that's healthier and more sustainable. Today, First Ray has 700+ products in its range covering food, drinks, beauty, personal care, home and lifestyle. With a desire to engage with their community directly and to inspire and educate others on living more sustainably, First Ray created its sister company Wholesome Hub, a successful online retail business offering brands that First Ray distributes as well as a wide range of other great organic, ethical and eco-friendly brands, several of which are also B Corp certified.