KeepCup is the world's first barista standard reusable cup, designed for people to enjoy better coffee on the go. ​ Launched in 2009 KeepCup is now embraced all over the world and reusers divert millions of single-use cups daily, saving more than an estimated 8 billion single-use cups from landfill each year. Carrying a KeepCup has become a symbol of the difference individual action can make.​ KeepCup is in business for better, leading the charge to ensure the world no longer needs, wants or uses single-use cups. KeepCup is a Certified BCorporation and member of 1% for the Planet, donating at least 1% of global revenue to environmental causes.