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  • Writer's pictureKira Day

Olli Ella is now a Certified B Corporation

Olli Ella creates timeless pieces, designed to be loved through the generations with a strong

emphasis on diversity and social inclusion.

An excited young child reaches for a pink woven trolley with others hanging on either side.

Tell us a bit about what Olli Ella does.

Creating an array of kids toys, homewares and apparel, we focus on natural and mindfully sourced materials, with true attention on craftsmanship and uplifting the communities we work with. Founded in 2010 by sisters, Chloe & Olivia Brookman, Olli Ella now stretches across the globe with offices in Australia, United Kingdom, USA and Netherlands. Led with a social and environmental compass, we continue to uphold our commitment to use business as a force for good, whilst still evoking a sense of play, quirk and adventure.

Why did you want to become a Certified B Corporation?

We want to lead and encourage a positive shift within our industry. The certification offers a strong framework for how we can progress our own practices and remain accountable to our community. Additionally, it is a great benchmark that we can clearly communicate with our customers and fellow industry players, truly educating and spreading a standard for what good business looks like across the board. Being a B Corp also provides access to handy resources and aids in attracting aligned talent.

What makes your B Corp unique as a business? Tell us some of the areas where you have the biggest impact, or some of the little changes you've made to make a difference.

We're re-imagining the toy industry. At Olli Ella we’re about reverting back to timeless pieces and minimising reliance on plastics. We create our toys with the planet in mind and we ensure a rich thread of diversity and inclusion, from gender to race is woven throughout our designs, so all kids can be inspired to play and grow.

Walking the talk, we need to invest if we want to improve our environmental impacts in our operating offices. We believe education is paramount and positive progress is innate in our business. That's why we are educating from the inside out. In order to ensure our EMS is effectively applied, we have educated existing employees to become ‘Environmental Heroes’. Environmental Heroes are paid extra in addition to their day to day role, recognising and supporting their responsibility, to ensure our environmental improvement practices are applied and improved upon internally. Inspiring and elevating our staff as we grow.

Four small children's dolls are assembled in costumes; two superheroes in diapers, masks, and capes, and two in onesies with crowns.

Do you have any tips for aspiring B Corps about the certification process?

Keep going! It's a long process (it took us close to 2 years to get there). It's worth it - use the certification as an opportunity to really excavate your business practices and improve upon them. Use the process to really uncover how much further you can take your good efforts, whilst equally celebrating what you have achieved already. Grab a team and participate in B Corp workshops!

Learn more about Olli Ella here.



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